Gulp! Alive! has 400 times more scent dispersion than ordinary plastic bait. The extreme scent dispersion greatly expands the strike zone allowing you to catch more fish! Even more impressive, the natural formulation of Gulp! outfishes live bait in head to head field tests. Berkley Gulp! truly is the next generation in soft bait!

• Perfect for jig or drop shot
• Expand your strike zone with 400x more scent dispersion than plastic baits
• Rig and fish as any live nightcrawler
• 15 years of Gulp! evolution…the best keeps getting better