Gulp! Alive! baits offer the best alternative to live bait ever produced. Since the baits are soaked in the powerful attractant they are more effective and catch more fish. Put the bait back in the bucket to ReCharge its effectiveness. You don't have to deal with the hassle of live bait anymore - try Gulp! Alive! and fish the revolution.

• Lifelike detail imitates natural prey
• More durable and easier to care for than live
• Expand your strike zone with 400x more scent dispersion
• 15 years of Gulp! evolution…the best keeps getting better